The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies.Īpple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media.Īpple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing. Not only that, but Apple’s done it several times over, despite some strong criticism from the naysayers. That’s astounding.īut Apple’s success isn’t just a matter of making a lot of money, or selling a lot of products. How many brands that have completely changed the game in their niches the way Apple has?
The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 - $8 billion to $2,274 billion. Almost everything the company puts out succeeds. Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”Īpple is one of those brands for me.
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